Our Story

MATSU / CN / (noun) – pronounced “Sea Goddess”
The purest and most effective ingredient nature offers us.
An algae-inspired care brand.

A family’s 70 years of hairdressing experience form the foundation of Matsu Professional. Working with thousands of products in salons allowed us to closely observe, understand, and respond to women’s hair and skin needs. Through this journey, we discovered how powerful the actives found in algae — nature’s purest and most effective ingredient —truly are for women’s skin and hair.

Algae are a remarkable gift from nature: known for their hydrating, nourishing, and revitalizing effects on the skin, while providing natural shine, strength, and vibrancy to the hair.
Matsu brings this natural power together with modern formulations, offering a fresh, innovative approach to women’s beauty routines.

Every woman has her own unique beauty story. At Matsu, we are here to understand these stories and deeply recognize women’s needs and desires. Our products are vegan, presented in sustainable packaging, and never tested on animals — a thoughtful approach that aligns with the ethical and conscious beauty preferences of the modern woman.

Matsu Professional is more than a beauty brand; it is an ally that brings together everything today’s woman seeks in beauty. With a minimalist, effective, and conscious philosophy, Matsu stands beside women throughout their beauty journey.